Monthly content production

Montréal, Québec · Est. 2020

ONE SHOOT.
A MONTH OF
CONTENT.

Monthly video production for founders and businesses that want to show up consistently without making content their full-time job.

00 · One production session

→ Multiple finished videos

Ben Latour, finished video: You don't need to erase your accent
Ben Latour, finished video: How do they know I'm French?
Ben Latour, finished video: Nobody corrects the boss

Content day · Ben Latour · Behind the scenesOne session → multiple finished videos

02 · The output

ONE DAY IN.
WEEKS OF CONTENT OUT.

Finished vertical videos and the production behind them, from Ben Latour's monthly content with Norfleet.

They'll never teach you this in school
You don't need more English
You're already losing
Unscripted questions
Norfleet crew at camera and monitor while Ben Latour waits on set
Production · content day
Monitor view of Ben Latour mid-take
Monitor
Cinema camera and softbox on set
Camera
Project
Monthly content
Client
Ben Latour
Location
Montréal
Scope
Production / Post

03 · The problem

YOUR BUSINESS
NEEDS CONTENT.
YOUR CALENDAR DOESN'T NEED ANOTHER JOB.

You already know you should be showing up online. What's easy to underestimate is everything behind a single good video.

When all of it runs through you, content competes with the business you're actually running. It gets rushed. It gets pushed to next week. Eventually it stops.

“I need to make content again.”

With Norfleet

“We have a production system.”

The workflow behind every video

Every week

  1. 01IDEASWhat is worth saying this month
  2. 02MESSAGINGTurning expertise into a hook
  3. 03FILMINGCamera, framing, setups
  4. 04LIGHTINGLooking as good as the business does
  5. 05SOUNDAudio people can actually hear
  6. 06PERFORMANCESaying it again until it lands
  7. 07EDITINGPacing, cuts, B-roll
  8. 08CAPTIONSOn-screen text and subtitles
  9. 09DELIVERYThe right formats for each platform

All of it takes time. Norfleet turns it into a repeatable production process.

04 · How it works

ONE SHOOT.
A MONTH OF CONTENT.

One well-planned production session. Everything we capture is edited into finished videos you can publish over the weeks that follow.

  1. 01

    PLAN

    We work out what to make, what it needs to say and how it supports your business. You leave pre-production knowing exactly what we're shooting.

    Topics · Messaging · Hooks · Concepts

  2. 02

    SHOOT

    One dedicated production session. Professional camera, lighting and sound, direction throughout, and B-roll captured on the day.

    Camera · Lighting · Sound · Direction · B-roll

  3. 03

    DELIVER

    The footage becomes a collection of polished, platform-ready videos. Edited, coloured, captioned and ready to publish.

    Edit · Colour · Audio · Captions · Formats

Shoot · Natasia Schumacher

Natasia Schumacher on set during her content session, camera in the foreground

Deliver · finished, platform-ready edits

Natasia Schumacher · Coach · Content session → finished editsNatasia Schumacher · Coach · Finished, platform-ready editsDeliverables are agreed in pre-production.

YOU BRING THE EXPERTISE.
WE HANDLE THE PRODUCTION.

Ben Latour laughing on set between takes while Isaiah Norfleet checks the shot on a monitor

05 · On-camera direction

Above · Isaiah Norfleet directing Ben Latour

YOU DON'T
HAVE TO BE
“GOOD ON CAMERA.”

You don't need to arrive knowing exactly what to say or how to say it. We'll work through it with you.

Most of our clients aren't professional presenters. They shouldn't need to be. Direction runs through the whole session, take by take, until it sounds like you on a good day.

Hooks · Messaging · Delivery · Pacing · Energy · Clarity · Retakes

You don't need to know how to make a video. That's our job.

On set · Isaiah Norfleet directing Ben Latour

Monthly content production

What we direct on the day

  • Hooks01
  • Messaging02
  • Delivery03
  • Pacing04
  • Energy05
  • Clarity06
  • Retakes07

06 · Case study

BEN LATOUR

This was the shoot. This is what came out of it. This is what Ben said.

Client
Ben Latour
Role
Founder · Language coach
Service
Monthly content production
Location
Montréal, QC
Scope
Plan · Shoot · Deliver
AThe production
Ben Latour on set, relaxed between takes Checking framing on the monitor during the take
BThe output
You don't need to erase your accentVertical
How do they know I'm French?Vertical
Nobody corrects the bossVertical
Confidence is not an affirmationVertical
CThe experience
Ben Latour · Testimonial · 0:28

“Clearly, this is not their first time.”

“They know about the hooks. They know how to keep it short. And as you can see, the visual is immaculate.”

Ben Latour · Founder, language coach

Monthly content production

07 · What you get

EVERYTHING BETWEEN THE IDEA AND THE FILE.

Scope is agreed before production, so you know what's being made before anyone sets up a light. Every engagement covers all three stages.

Stage 01

PRE-PRODUCTION

  • Content planning
  • Messaging
  • Concept development

Stage 02

PRODUCTION

  • Dedicated content session
  • Professional camera
  • Professional lighting
  • Professional sound
  • On-camera direction
  • B-roll

Stage 03

POST-PRODUCTION

  • Editing
  • Colour
  • Audio cleanup
  • Captions
  • Graphics where appropriate
  • Platform-ready delivery

What this isn't

Posting, account management and community management aren't part of the service. We produce the content. You, or your team, publish it.

Book a content call

08 · Testimonials

CLIENTS, IN THEIR OWN WORDS.

“They know about the hooks. They know how to keep it short. And as you can see, the visual is immaculate.”

“I feel so comfortable talking about my journey and talking about something that I want to share.”

Erika Perez

Personal brand film

“He comes in and really takes care of everything.”

« Il arrive, prend vraiment tout ça en main. »

Anne Milot

Real estate broker · Long-term client

09 · Why Norfleet

A PRODUCTION COMPANY. NOT A CONTENT FACTORY.

Norfleet Créations is a Montréal creative production company, founded in 2020. We bring professional production standards to the content a business publishes every week.

The day itself should feel easy. We plan properly, tell you what's happening before it happens, show up prepared and own the result. If an idea won't work on camera, you'll hear it from us before we shoot it, not after.

2,000+

Properties captured

Through Norfleet's real-estate media work. Years of repetition behind every shoot.

Established
2020
Based in
Montréal, Québec
Discipline
Photo + video
Process
Strategy → Production → Post
Isaiah Norfleet, smiling, seated outdoors in a Norfleet Créations shirt
Isaiah NorfleetCreative direction
Roxanne in a Norfleet Créations shirt at a production
RoxanneProduction

10 · FAQ

QUESTIONS
WORTH ASKING.

Something else on your mind? Ask us on the call.

What if I don't know what to talk about?

That's what pre-production is for. We work with you to find the topics, messages and angles worth filming before anyone sets up a camera.

What if I'm awkward on camera?

Most people are at first. Direction is part of every session: delivery, pacing, energy. We go again until it sounds like you.

Do I need to write my own scripts?

No. Messaging and hooks are developed with you. How much we script depends on the scope we agree on.

Do you post the content for me?

No. We produce and deliver finished, platform-ready videos. Posting and account management stay with you or your team.

How often do we shoot?

The service is built around recurring production, organised into dedicated content sessions. We set the rhythm with you before we start.

How many videos do I get?

It depends on the scope. Deliverables are agreed before production, so you know exactly what's coming.

Can you film at my business?

Often, yes. The location is chosen for what the content needs: your space, or another location that suits the shoot.

Is this only for personal brands?

No. It works for founders, experts and businesses that need recurring, professionally produced video.

11 · Next step

YOUR NEXT MONTH OF CONTENT
STARTS HERE.

Book a content call. We'll talk about your business, what you're doing for content now and what you want to improve. If it's a fit, we plan your first session.

Book a content call